Marketing For Tattoo Artists & Removal Clinics- The Secret Formula

It’s no secret that interest in body art, including tattoos, has exploded in recent years. people all across the globe are visiting tattoo parlours and studios in unprecedented numbers. This is good news for tattoo artists – and bad news. the good news is that there are potentially more customers, the bad news is that competition has got a lot more cutthroat.

So how does a tattoo artist make sure that he or she is noticed and stands head and shoulders above the competition? Sure, marketing has some universal laws and all businesses should follow but it also varies a lot depending on the industry and the people you are marketing to.

For example, if your main customer base tends to be younger, your marketing messages will need to be completely different than pitching to an older audience. Depending on the age and other similar factors, your marketing message needs to be tailored accordingly.

tattoo artist

The truth of the matter is that marketing for tattoo artists is based very much on classical marketing strategy. However, this is a lifestyle product based on visual appeal and creativity. This doesn’t mean that classical marketing theory cannot be applied.

The visual nature of tattoos means that the tattoo artists best marketing weapon is to get their most impressive creations onto a medium which draws the most eyeballs. There can be no argument that today this is the Internet and that the social media is the best way to attract interested parties to a website where a gallery can be located. Due to this increase in tattoo culture, as one might expect, there has also been a rapid increase in tattoo regret and thereby, tattoo removal clinics have sprung up all over.

The use of the social media has numerous advantages of traditional marketing such as fliers and brochures and even print advertising. it is extremely good value for money and with some easy to learn approaches it can be highly targeted geographically – the same as those previously mentioned marketing methods, but usually at a fraction of the price.

Of course, there is one old-school marketing approach that no tattoo artist can afford to ignore. Signage and examples of work in the shop window. Some research has shown that a fairly large proportion of those who get tattoos base their actions on a  spur of the moment decision. It also works great to attract your local residents and people around the area.

If you are operating a tattoo removal clinic, that is a slightly different market and although you are appealing to a similar audience, your marketing message should be different. instead of your creativity, you need to be focusing on the thoroughness of your removal techniques and showing before/after pictures of your patients who have had their tattoos removed. Visit lazerwizard.com.au – best tattoo removal clinic to find out more.

If your signage is bright, attractive, your shop looks professional and you have legible and professionally finished examples of your best work in your shop window it’s almost inevitable that you will attract more foot traffic.

However when all is said and done it is social media sites like Facebook that will attract more custom. It should be said that it is an exercise in futility using the social media if your website is not extremely professional and visitors cannot easily access a gallery of your best work. Also, try to entice people to visit through online discounts – if they can print out a coupon for 10% off their tattoo – they’ll be much more inclined to visit your establishment.

Website Conversion Tips For Dentists: Conveying Your Trustworthiness Instead of Selling the Features of Your Clinic

Searching online for a dentist will immediately reveal thousands of results that might be relevant to you. All these dentists have invested heavily in their websites, hoping they are going to attract more patients. Nonetheless, very few of them manage to step out from the crowd. These professionals are the winners of the online game. They have understood that patients tend to get very personal when it comes to choosing their dentist. They care less about the features of a clinic and more about how trustworthy the dentist is and how well they can get along together.

That being said, it would be much better for dentists to give up selling state of the art equipment and fancy features on their websites, as most of them offer the same things anyway. It’s more important for dentists to try to find their voice, their unique ability that differentiates them from all their competitors. We live in a world with saturated markets and people who are overwhelmed with advertising messages everywhere they go. It is all around us and most of it, we tune out because we do not have the time to process it all. Kadali Dental is a dentist in Andheri West that has followed exactly this strategy and displayed their review and testimonials on their website instead of highlighting their equipment, clinic or qualifications. For example, this is a review from one of their patients who got a dental implant:

As trustworthiness is one of the parameters that have a major influence on the decision to choose a certain doctor, this is what dentists should emphasize in order to improve their conversion rates. People really care about how they get treated and they trust it when they see reviews and testimonials from other people. This is why highlighting your reviews and getting more reviews will always help with conversion on your website. You can find out more about dental implants at Kadali Dental here: http://kadalidental.com – Dental Implants India

This isn’t any different than any other sales technique. If you want to sell something to a potential customer, you have to identify a real need, and only after that supply your benefits endorsed by features. If you start by enumerating your features, you can be the best of all and still fail to get any patients. Nobody cares about features. People want to know whether you can help them solve a problem, before anything else. So you can see that when Kadali Dental wants to get more patients for dental implants in Mumbai, they understand that they are solving a problem and are focused on solving that problem and conveying that information on their page, rather than conveying how great their clinic is.

What kind of equipment and skills you’ll use to heal them isn’t their focus, so there’s no point in telling them how advanced your technology is and how wonderful your clinic. Since treating them may involve a certain degree of pain, these people fear you instinctively. In order to get them sit on your chair, you have to earn their trust.

As you can see, the best way to increase conversions on your website is by shifting the focus from promoting your equipment and your services to promoting you, the dentist, as a trustworthy professional, always ready to cater to the needs of the patients. When people feel they can trust you, they are more prone to pick you as their personal or family dentist.

Authentic Marketing To 10x Your Business Ethically

Succeeding in the online world is a matter of being authentic. You should use your experience and convey your story to authentically increase your business. Most people tend to trust brands they can relate to. They need to identify themselves in the values and the mission of a certain company, in order to trust it.

Telling a good life story is the best method to help these consumers identify with your brand. However, you should make sure everything you say is authentic, as consumers have a special ability to detect fake stories.

If you don’t know how to use your personal experience in your marketing endeavours, you can take a look at global brands, to see how they do it. These companies use the best marketing experts to develop powerful communication strategies that bring people closer to the brand by helping them identify with the corporate values.

Hiring a marketing or PR agency would help your business, too, but if you can’t afford it just yet, you can start by putting your story on paper and by finding a genuine and compelling way to tell it to people in your target market.

Today’s world is about belonging to various groups and communities. An authentic story with a powerful message can do wonders for your business, as people who are going to recognise themselves in your words will become your greatest fans and followers.

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Even if you won’t be able to turn all of them into paying customers, you may still enjoy a healthy growth of your business, as all these people are going to become your brand evangelists. It only takes a few influencers to bring you a steady flow of new leads, ready to be turned into clients, fans or advocates of your brand.